Client Case Study
Drybar
What We Manage
Social Media Marketing
Audience Engagement + Growth
Content Photography + Videography
Influencer Marketing
The Problem
Drybar specializes in delivering exceptional blowouts, but they faced the challenge of changing consumer perceptions from viewing blowouts as a luxury to making them a regular part of a wellness routine. They needed to communicate the benefits of regular blowouts, encouraging clients to incorporate them into their self-care rituals every 1-2 weeks. The goal was to position Drybar as an essential service for maintaining a polished, confident lifestyle with professional-quality products.
Our Solution
We developed a comprehensive social media strategy focusing on:
Organic Social Media Marketing: We crafted content that highlighted blowouts as a wellness routine, emphasizing their role in self-care and personal well-being.
Influencer Partnerships: Collaborating with influencers helped amplify Drybar's message, reaching a broader audience and creating authentic endorsements.
Engaging Giveaways: We organized targeted giveaways to boost engagement and attract new followers, enhancing brand visibility.
